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Improving Underwriting Processes: Leveraging Salesforce Automated Underwriting in Insurance

  • By Sanchanashree R
  • July 21, 2023


Salesforce in insurance under writing

The insurance industry, traditionally known for its cautious approach to change, is undergoing a significant transformation in the digital age. As technology continues to evolve at a rapid pace, insurance companies are recognizing the need to adapt and integrate innovative solutions to stay competitive and meet evolving customer expectations. 

As of 2020, there were over 7,000 insurtech startups worldwide, showcasing the growing interest in leveraging technology within the insurance sector. (Source: Swiss Re Institute)

In the insurance industry, underwriting plays a critical role in assessing risks, determining policy terms, and pricing coverage. As technology continues to advance, insurance underwriting processes are being revolutionized through the integration of innovative technologies. These digital advancements are empowering underwriters to streamline operations, enhance risk assessment accuracy, and deliver a more personalized experience to policyholders.

95% of underwriters want to improve the quality and accuracy of data around underwriting submissions – Linkedin 

This can be achieved by the usage of CRMs, which help underwriters create personalized policies for each customer, based on their individual needs and behavior. This information can then be used by marketing teams to design targeted marketing campaigns that are more likely to generate leads and engage customers.

Salesforce, SugarCRM, HubSpot, Zoho Corporation, Pipedrive, Insightly, Zendesk, and Freshsales are some of the top CRM software providers across the world. 

Among these popular CRM companies, Salesforce is consistently ranked as the most popular CRM company because of its efficient capabilities.

As per the findings of Backlinko’s report, Salesforce achieved a revenue of $21.25 billion during the fiscal year of 2021.

Salesforce in insurance under writing

Source: Click here 

Let us explore how Salesforce CRM can be used to support insurance underwriting processes.

Salesforce in Insurance Underwriting 

As Salesforce is a cloud-based CRM platform, it can be used to streamline and automate the insurance underwriting process. It can help to improve efficiency, accuracy, and communication, which can lead to better customer service and lower costs.

Here are some specific ways that Salesforce can be used in insurance underwriting:

Centralizing data: Salesforce can be used to centralize all of the relevant information for an insurance policy in one place. This makes it easier for underwriters to find the information they need and to make informed decisions.

Automating tasks: Salesforce can be used to automate tasks such as document management, communication with customers, and decision-making. This can free up underwriters to focus on more complex tasks and make better decisions.

Streamlining processes: Salesforce can be used to streamline the underwriting process by providing a single platform for all of the relevant activities. This can lead to faster decision-making and lower costs.

Improving communication: Salesforce can be used to improve communication between underwriters, customers, and other stakeholders. This can help to ensure that everyone is on the same page and that the underwriting process is completed efficiently.

Salesforce tools for insurance underwriting 

Salesforce offers a variety of tools that can be used to support insurance underwriting processes. These tools include:

Salesforce in insurance under writing

Source: Click here 

Salesforce Financial Services Cloud: This cloud-based platform provides a comprehensive set of tools for managing the entire insurance lifecycle, from underwriting to claims.

Salesforce Insurance Product Administration: This tool helps insurers to manage their product catalogs, pricing, and rating rules.

Salesforce Underwriter Workbench: This tool provides underwriters with a single point of access to all of the information they need to make underwriting decisions.

Salesforce MuleSoft Anypoint Platform: This platform allows insurers to integrate their Salesforce data with other systems, such as customer relationship management (CRM) and enterprise resource planning (ERP) systems.

Salesforce Experience Cloud: This platform helps insurers to create personalized customer experiences, such as online quoting and policy management.

Among all these Salesforce tools, Salesforce’s automated underwriter plays a vital role in successful insurance underwriting. 

How does Salesforce automated underwriting work for Insurance? 

Salesforce in insurance under writing

Source: Click here

Salesforce automated underwriting uses advanced software to automate the underwriting process. This software uses a variety of factors, including customer data, policy details, and risk assessments, to assess the risk of an insurance policy and determine whether or not to issue it.

Here are the steps involved in Salesforce automated underwriting:

  • The customer submits an application for an insurance policy.
  • The application is routed to an underwriter.
  • The underwriter uses Salesforce automated underwriting software to assess the risk of the policy.
  • The software uses a variety of factors, including customer data, policy details, and risk assessments, to make a recommendation.

The underwriter reviews the recommendation and makes a decision.

If the underwriter approves the policy, the software will automatically generate the policy documents. If the underwriter denies the policy, the software will automatically notify the customer.

FYI: 90% of Fortune 500 companies use Salesforce for enhanced customer relationships, sales, and marketing management. – 

Salesforce automated underwriting application scenarios: 

Salesforce automated underwriting can be used to streamline the underwriting process, improve accuracy, and reduce risk. Here are some specific use cases:

Automated eligibility checks: Salesforce can be used to automate eligibility checks for insurance policies. This can help to ensure that only eligible applicants are approved for coverage, which can reduce the risk of fraud and adverse selection.

Automated risk assessment: Salesforce can be used to automate risk assessment for insurance policies. This can help insurers to quickly and accurately assess the risk of a particular applicant, which can lead to more informed underwriting decisions.

Automated policy issuance: Salesforce can be used to automate policy issuance. This can help to speed up the time it takes to issue policies, which can improve customer satisfaction.

Automated renewals: Salesforce can be used to automate renewals for insurance policies. This can help to ensure that policies are renewed on time and that customers are not left without coverage.

In addition to these specific use cases, Salesforce automated underwriting has the following advantages. 

  • Improve compliance with regulatory requirements
  • Reduce the cost of underwriting
  • Increase efficiency and productivity
  • Improve customer satisfaction


  • According to a recent report by Celent, the global market for automated underwriting is expected to reach $1.5 billion by 2025.
  • According to a recent survey by Salesforce, 57% of insurers are currently using Salesforce services for  automated underwriting


As a final thought, we can assure you that Salesforce’s automated underwriting is revolutionizing the insurance industry. It streamlines the underwriting process, automates decision-making, and facilitates collaboration. This leads to enhanced underwriting operations, faster and more accurate risk assessment, and improved customer experiences. By unleashing the full potential of automated underwriting, Salesforce enables insurers to maintain a competitive edge in the market.

Are you an insurance company looking to level up your game by integrating Salesforce automated underwriting? Well, guess what? We’ve got you covered! At Agira Technologies, we’re all about providing top-notch Salesforce solutions to our clients, with the help of our incredible Salesforce wizards. If you’re interested in diving deeper into our Salesforce services, just drop us a cool “Hi”!

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