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Improving Patient Engagement and Care Coordination with Salesforce Health Cloud

  • By Sanchanashree R
  • July 20, 2023

The COVID-19 pandemic has highlighted the importance of patient engagement and care coordination in healthcare. Proactive and engaged patients play a crucial role in managing their health, while effective care coordination ensures that patients receive uninterrupted and comprehensive care. To enhance patient engagement and streamline care coordination, healthcare firms are increasingly implementing CRM solutions like Salesforce Health Cloud. Health Cloud’s robust features and capabilities can help healthcare organizations to improve patient outcomes and optimize care delivery.

Improving Patient Engagement and Care Coordination with Salesforce

Including the above-mentioned firms, there are 601 companies that have adopted the salesforce health cloud all over the world and most of them are in the United States.  – enlyft 

Did you know? 84% of Salesforce health cloud customers are in the United States. 

Let’s discover the efficiency of Salesforce Health Cloud in fostering patient engagement and facilitating seamless care coordination.

According to a survey by Accenture, 60% of patients want to play a more active role in their healthcare. 

Salesforce Health Cloud supports patient engagement through consolidated patient data, personalized care plans, secure communication, patient portals, and proactive health monitoring. These features empower patients to actively participate in their healthcare, access information conveniently, and receive proactive alerts, ultimately improving patient outcomes and satisfaction.

Two popular Salesforce health cloud patient engagement products are 

  1. Salesforce health cloud patient community
Improving Patient Engagement and Care Coordination with Salesforce

Source: Click here 

This product provides a secure online community platform where patients can access their health records, communicate with healthcare providers, schedule appointments, and participate in support groups. It enables patients to actively engage in their healthcare journey and collaborate with their care teams.

  1. Salesforce health cloud mobile app 
Improving Patient Engagement and Care Coordination with Salesforce

Source: Click here 

The Health Cloud mobile app allows patients to access their health information, receive personalized health recommendations, track their progress, and communicate with healthcare providers on the go. It promotes convenience and empowers patients to stay connected with their care even outside of traditional healthcare settings.

Some of its advantages are 

  • 360-degree patient view
  • Connected healthcare ecosystem 
  • Seamless feedback system 
  • Empowers patients to achieve healthcare objectives
  • Quick delivery of personalized care 
  • Interconnected ecosystem 
  • Solutions from any location

In order to improve the patient experience, Salesforce excels in providing effective and seamless care coordination as well. 

According to a survey conducted by the Healthcare Information and Management Systems Society (HIMSS), a significant 86% of healthcare organizations identified care coordination as a major challenge.

Source: Click here 

To overcome this challenge, Salesforce Health Cloud offers a centralized platform that facilitates improved collaboration, seamless information sharing, and enhanced coordination among care teams. With Health Cloud, healthcare professionals can work together more effectively, ensuring that patient care is well-coordinated and delivered in a cohesive manner.

Salesforce Health Cloud Architecture 

  Source: Click here 

For instance, let’s check out how salesforce health cloud works to manage patient’s appointments 

To manage appointments in Health Cloud, several steps are involved. 

  • First, the source system’s time slot support needs to be identified. The Health Cloud global interface is then implemented, followed by transforming the input request to match the source electronic health records (EHR) system.
  • The request is then routed to the EHR system, and the appointment information is retrieved. This integration can be done directly or through middleware like Mulesoft. 
  • The Salesforce Provider data model provides the ability to filter and display providers in the user interface. REST callouts from Health Cloud connect with the source system for appointment availability and booking. If needed, custom Apex classes can be created for integration with an appointment management system. 
  • It’s important to note that Health Cloud does not store provider availability or replace existing systems, as the external appointment management system remains the authoritative source for appointment status and provider availability.

Some of the scenarios where Salesforce health cloud becomes crucial 

Personalized Care Plans: Health Cloud enables personalized care plans based on patient-specific data, preferences, and goals, promoting patient engagement and improved health outcomes.

Secure Communication and Collaboration: Health Cloud ensures secure communication and collaboration between patients and healthcare providers, fostering engagement and a collaborative care environment.

Proactive Health Management: Health Cloud utilizes data analytics and artificial intelligence to proactively identify health risks, providing personalized alerts, reminders, and recommendations to promote preventive measures and proactive health management.

Patient Education and Engagement Campaigns: Health Cloud supports targeted patient education and engagement campaigns, providing educational materials, reminders for preventive screenings, and personalized health tips to enhance patient knowledge and foster active engagement in their healthcare journey.

Remote Patient Monitoring: Health Cloud facilitates remote patient monitoring through integration with wearable devices and remote monitoring tools, enabling healthcare providers to collect real-time patient data and promote patient engagement in managing their health remotely.

FYI: The market for remote patient monitoring in the United States was estimated to be worth USD 13.40 billion in 2022 and is anticipated to grow to USD 25.28 billion by

Final thoughts

FYI: According to a recent forecast, The healthcare cloud computing market is projected to expand at a compound annual growth rate (CAGR) of 17.75%. 

Overall, Healthcare organizations can level up their patient care game by adopting health cloud technology. Thinking about integrating Salesforce tech into your healthcare firm? Looking for a potential Salesforce partner? Agira Technologies is here to help. As we strive to excel in providing tailored salesforce solutions for healthcare firms, we could be your right choice. If you’re down, just hit us up with a “Hi”.

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