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How To Start An Online Pet Supply Store

  • By Agira Technologies
  • September 23, 2021

The Story Of Agiratech Developing India’s Most-Loved Brand Ofypets

It’s a full-time job being a pet parent. You’re constantly on the lookout for high-quality goods. You always want the best for your fur family, whether food, toys, or everyday pet supplies. Ofypets is one such online pet store that has made a name for itself by providing quality products to pet parents and providing experiences that have resulted in lifelong memories.

Who Are Ofypets?

Only For Your Pets is a small initiative started by young people who want to help other pet owners get the best for their pets. Ofypets is your one-stop shop for pet foods, accessories, toys, treats, medications, and spa services. Ofypets has retail stores, spas, and clinics in Chennai and catering to online orders through its website, with plans to expand to other parts of the country.

Read Case study: Online Website Store For Pets

They’ve fulfilled over 50,000 customer orders in the last three years, with over 3000 unique SKUs from 150+ brands.

  • It is a one-stop online pet store for all of your pet’s requirements.
  • Ensures that a pet parent in the country’s farthest reaches has equal access to the same products as a pet parent in the heart of a metro.
  • Provides goods at a reasonable price.
  • Proper guidance is provided to assist pet parents in making informed purchasing decisions.
  • Provides high-level customer service.
  • Orders are processed and shipped within 24 hours.
  • Assures that orders are packed with care and delivered as soon as possible!
  • Ensures a simple return/exchange procedure.

Features Built For Online Pet Store – Ofypets

We frequently overlook the simple things that make our pets happy because they can’t communicate. We are prone to overlook their indications of needing help and, in some cases, illness. That is why Ofypets goes above and beyond simply displaying their items on their online pet supplies business. Here’s what we built for the Ofypets website that helps pet parents select the best things for their unique family members!

1. Mobile Responsive and Immersive User Experience

The mobile-first design approach is an audience-based strategy that aims to give consumers on the go an immersive mobile experience. The majority of people nowadays use their mobile for practically everything through online shopping. For Ofypets, we have developed a responsive design. Rather than being mobile-first, it is a type of one-size-fits-all strategy that increases consumer engagement by making information readily available on all devices with a seamless user experience.

2. Payment Gateway Integration

PayPal is one of the world’s most frequently used electronic payment systems. PayPal has scalable solutions for companies of all sizes. PayPal’s gateway accepts all major credit and debit cards, PayPal payments, and a variety of other payment options. PayPal Payments Pro, PayPal Express Checkout, and Braintree are just a few of the services it offers.

As a hosted payment option, we used PayPal and PayUbiz for Ofypets. If you want an integrated checkout straight on your website, you can upgrade to PayPal Payments Pro. The simplest method is to use PayPal Express Checkout, which simply adds a PayPal button to your website. Although Braintree is a distinct payment solution, it is part of the PayPal family. The primary benefit of utilizing Braintree is that it does not charge an extra fee for international transactions.

3. WhatsApp Integration

Because WhatsApp is only available on mobile devices, you may not incorporate any direct text options within the website, unlike Messenger messaging popups and other similar features. Anyway, WhatsApp has made it official that you may use their API link or direct app trigger calling to incorporate WhatsApp into the website. In any case, consumers may quickly contact Ofypets WhatsApp Business contact by clicking the targeted button on the website. 

4. SEO Optimization

Even though SEO offers the best return on investment of any eCommerce marketing strategy, most online stores are built with search engines in mind.

  • Keyword research to determine buyers’ phrases is an integral part of the best eCommerce SEO plan.
  • Based on the keyword analysis, we created a site architecture.
  • Strategic keyword optimization in meta tags and content for on-page SEO.
  • To guarantee that search engines can crawl the site correctly, use technical SEO.
  • Local SEO can help get more organic traffic in any particular area (if you have a brick and mortar).
  • Link building is a technique for increasing the authority of a website.
  • Using Google Analytics and Ahrefs to measure SEO success.

5. Social Media Integration 

Social media integration is a marketing technique that allows you to leverage social media channels to supplement your existing branding and marketing efforts. By providing possibilities for your consumers to link or exchange content between your website and social media on multiple social platforms, social media integration helps enhance brand recognition. It increases the exposure of your marketing efforts.

We have also integrated their Facebook reviews into their product and home pages. 

6. Abandoned Cart

When a consumer adds a product to an e-commerce site’s online shopping cart but does not go to checkout and finish the transaction, users may abandon it if they are not ready to purchase. Instead, they’re utilizing their basket as a “wish list” while comparing costs and shopping about. Setting up automated, customized email alerts to remind customers that they have products in their basket is frequently required to get them to complete their purchase.

Nearly 70% of e-commerce customers abandon their shopping carts before completing the transaction. People abandon their belongings for a variety of reasons. But with us, we help you re-engage them with abandoned cart emails and persuade them to complete their purchase.

7. NGO Donation

There is now a movement to adopt rescued animals in many countries rather than supporting “puppy mill” breeders that overbreed and abuse dogs and cats. Adopting a pet that has been abandoned or surrendered by owners who no longer want or can care for it is becoming increasingly popular. You can sponsor a rescued wild animal or a mistreated farm animal if your house is filled, but your heart is open.

So, we have added a sponsor a pet feature to the site that lets people worldwide donate to the top NGOs.

8. CMS Systems Implementation

A content management system (CMS) is a software tool for creating, retrieving, updating, and deleting website material. Text, pictures, music, video, and other documents are all examples of content. General site users and maintainers can use these systems to add material, update existing content, and manage content using simple tools. We have also implemented a super cool CMS platform for handling content with ease.

Conclusion

As a result, the company has built a close-knit family of consumers and a foundation of loyal customers who return to the brand for the high quality it provides.

The pet supply company is upgrading its online store shopping experience with each passing day, gaining more hearts throughout the world and assisting pet owners in growing the greatest pets in their homes, thanks to a slew of technologies and world-class application developers of Agira technologies

Are you as enthusiastic about pets as Ofypets? Do you want to start a pet supply business where you can help pet parents find the best goods for their furry friends? It’s time to transform your passion and love into a profitable internet company.

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