In the current order of the day in the marketing world, “Retargeting” has become an unavoidable ingredient for any digital marketing advertiser. Our US client provides an excellent native retargeting platform; the solution caters to Facebook and other leading advertisement publishers. The platform helps advertisers by enabling them to deliver a world class, dynamic, personalized retargeting advertisement experience for their end customers. These personalized dynamic advertisements will directly reflect the interest of the customers and their intent towards the target object, which would make the selling easier. Our client pioneered native retargeting world especially on the Facebook Exchange platform, and they consistently are achieving unparalleled ROI for their Clients.
The mega complex implementation of code scatters around multiple technology stack for improved performance. A million API hits, is a very common scenario in this application. Agira have been part of the team which built the application with solid backend engine in Ruby, robust API layer in golang, caching stars like Redis, performing DB on PostGres, automation on Cheff, tuned Ngnix etc, deployed on AWS cloud.